Filed Under (Video Ad Marketing) by Mark Robertson of ReelSEO.com on 28-09-2008
by Mark Robertson of ReelSEO.com
For any advertising method to be effective, it has to have a target audience that is consuming the medium with which the advertising is attached to. That being said, advertisers are starting to realize that online video advertising is now an effective method to attract large relevant audiences. Online video consumption has grown tremendously in the past few years and as a result, video sharing and video search companies are poised to reap the benefits of video advertising.
Since video sites have been realizing more and more traffic growth, they have had a unique opportunity to innovate and test various different online video ad formats. And the advertisers as well are more than happy to experiment as they are looking to these leaders to develop the most effective online video advertising formats. Traditionally, pre-roll, mid-roll, or post-roll ad formats (aka in-stream ads) have been favored by advertisers due to the availability of inventory and prominence of the advertisement itself.
Pre-Roll Format - Ads, typically videos in duration of 15 or 30 seconds are streamed before the video itself plays. This make the advertising incredibly prominent but causes plenty of issues with regard to user friendliness and many studies show this format to be unpopular with users.
Post-roll Ads - This format includes the advertisements at the end of the video clip and it is up to the viewer to decide whether to watch the advertisement clip or not. This format of advertisement is being used by certain video sites. However, this is not effective for the advertiser as often times users dont watch the entire video.
Mid-Roll Format - With mid-rolls, a short clip is streamed in the middle (sometimes every X minutes) of video content that is playing. This tends to be less annoying to users as they are acustomed to this format in television advertising.
As stated earlier, due to the demand, many of these video websites have begun to test and offer new, innovative ad solution for video. One of these experimental format is the In-Player ad: With in-player ads the player skin itself can be used to place relevant images or text content for the advertiser so that the ad is displayed for the entire time that the video is played.
One of the most promising video advertisement formats is contextual advertising which attempts to match advertisements with the most relevant content and visa-versa. This ad itself can take of various different forms, in-video banners, lower-thirds, and contextual text overlay advertisements. The nice thing about this particular method is that it does not disturb the viewing of the video and it responds only when the viewer clicks on it.
Of all the various experiments with contextual video advertising, one format has taken off and has even become the standard video advertising format that YouTube and many other sites have adopted instead of pre-roll ads. This format is known as the Overlay ad and it is basically a contextually relevant text ad that is shown in a portion of the player and does not annoy users as much as in-stream advertising.
These are some of the popular and in-use video formats at the present time. But the work is still going on for the development of the new video formats for the future and no real standard has been set. It will be quite interesting to see what the leaders in this space come up with next.
About the Author:
This post was provided by Reel SEO, your resource for video search marketing and VSEO. For more news and information about online video advertising, visit ReelSEO.
Showing posts with label Video Ad Marketing. Show all posts
Showing posts with label Video Ad Marketing. Show all posts
Wednesday, February 18, 2009
Why You Need Video Marketing As Part Of Your Online Business Plan
Filed Under (Video Ad Marketing) by Terry Stanfield on 28-09-2008
by Terry Stanfield
One of the most important factors for any business online today is video marketing. Video marketing can help your business achieve the success results you are trying to achieve in any targeted market. The reasons why you should invest in video marketing for your online business include improving site rank, save time, value, worth the money, and much more.
Any business suffering on the Internet today should take advantage of the benefits of video marketing. Listed below are six reasons why your business should consider video marketing on the Internet.
1. When businesses do not list under the search engine results it often leads to failure. One of the best solutions for a customer to be able to find you under the search engines is the use of video ad marketing.
2. Beating the competition in the search engines means ranking as higher than your competitors in the search results. The use of video marketing will assist with the highest rankings possible on search engine results because it will increase website traffic.
3. It can be very time consuming to manage search engine marketing. An excellent solution to free up needed time and use it toward your business goals is by the use of video marketing.
4. The higher an online business’s website ranking is on the World Wide Web, the more credible the site is to the consumers. Video marketing can help your business achieve the best ranking possible by driving more traffic to your online website.
5. A video marketing investment is the most cost effective thing you can do for your online business because of the value. Once you see the success factors associated with video marketing you will realize it is money well spent.
6. Search engines often remove online businesses because they are not properly following the required guidelines for marketing online. The use of video marketing the right way follows the strict guidelines required through the search engines that will ensure you are not removed from the results.
If your business is currently suffering with your online endeavors you might think about the many factors associated with video marketing and the many ways this type of marketing can improve your business. You should not think twice about the money well spent if you are currently suffering with your online endeavors. The many success factors associated with video marketing include higher ranking with search engine listings, increase website traffic, time saving benefits, excellent value, and much more.
About the Author:
Before investing in a Video Marketing campaign, go to Terry Stanfield’s site for information on Search Engine Marketing Services and more on Video Ad Marketing
by Terry Stanfield
One of the most important factors for any business online today is video marketing. Video marketing can help your business achieve the success results you are trying to achieve in any targeted market. The reasons why you should invest in video marketing for your online business include improving site rank, save time, value, worth the money, and much more.
Any business suffering on the Internet today should take advantage of the benefits of video marketing. Listed below are six reasons why your business should consider video marketing on the Internet.
1. When businesses do not list under the search engine results it often leads to failure. One of the best solutions for a customer to be able to find you under the search engines is the use of video ad marketing.
2. Beating the competition in the search engines means ranking as higher than your competitors in the search results. The use of video marketing will assist with the highest rankings possible on search engine results because it will increase website traffic.
3. It can be very time consuming to manage search engine marketing. An excellent solution to free up needed time and use it toward your business goals is by the use of video marketing.
4. The higher an online business’s website ranking is on the World Wide Web, the more credible the site is to the consumers. Video marketing can help your business achieve the best ranking possible by driving more traffic to your online website.
5. A video marketing investment is the most cost effective thing you can do for your online business because of the value. Once you see the success factors associated with video marketing you will realize it is money well spent.
6. Search engines often remove online businesses because they are not properly following the required guidelines for marketing online. The use of video marketing the right way follows the strict guidelines required through the search engines that will ensure you are not removed from the results.
If your business is currently suffering with your online endeavors you might think about the many factors associated with video marketing and the many ways this type of marketing can improve your business. You should not think twice about the money well spent if you are currently suffering with your online endeavors. The many success factors associated with video marketing include higher ranking with search engine listings, increase website traffic, time saving benefits, excellent value, and much more.
About the Author:
Before investing in a Video Marketing campaign, go to Terry Stanfield’s site for information on Search Engine Marketing Services and more on Video Ad Marketing
Video Blogging and the Future
Filed Under (Video Ad Marketing) by Damian Benko on 27-09-2008
by Damian Benko
Here’s what you need to know about Video blogging. It’s also known as Vlogging and has many things that are superior to the normal form of text-based blogs. It’s not uncommon that more and more folks are taking up this more attractive way of blogging. These new video blogs are the best way for attracting and keeping the attention of your audience. Individuals are more likely to become interested in watching videos on a vlog over reading an ordinary written blog.
It only makes sense that the more viewers you can get excited about your site, the greater the likelihood you’ll have word of mouth spread, which will ultimately lead to more visitors and then more money in your pocket if you’re monetizing your site.
There can be some disadvantages to video blogging as well however, and these are easily overcome. Hosting a vlog can require quite a bit of server space, which can make it difficult to get started. That’s if you choose to host it yourself. The best way is to use a service like YouTube, Google Video or Viddler for free. Then take the embed code and put it up on your site. Let them handle the bandwidth issues and costs.
For more control you can use a service like Amazon’s storage service called S3. You pay a small fee based on the size of file and bandwidth used. The fee is extremely affordable at about .10/GB to upload and then .17/GB for bandwidth usage. This is the best way to host your video if you want complete control and it won’t cost you an arm and a leg either.
Another difference is the time it takes to process and upload a video file rather than just writing a fast text article on a regular blog. Running and updating a video blog can mean a little more work, especially if you’re not that familiar with filming and then editing your video.
The fact of the matter is that after you get accustom to using video, it really is fairly easy. The most difficult part for most is just going through with the filming process.
Some also get frustrated with computers and slow connections, which will cause some individuals to get sick and tired of uploading or playback issues from time to time.
Now a days most people have a DSL or cable connect and the most recent software in order to properly watch online videos, but you still need to think about your market that you’re directing to your blog. For example, older folks who aren’t very familiar about the internet yet, a video blog probably is not the way to go. You need to think about your market before you decide what type of blog to do.
Either way you choose to go, a regular/traditional or a video blog or even a mix of the two, like I do, just remember to offer your people good solid information that will ultimately help them. And of course, have fun and be yourself!
About the Author:
Highly achieving internet marketer, Damian Benko, has been helping people generate income online for over 2 years. His 5 Part Audio Training Course, The Secret Formula for Massive Success is available, for a limited time just for taking a look at his online business, MyInternetBusiness.
by Damian Benko
Here’s what you need to know about Video blogging. It’s also known as Vlogging and has many things that are superior to the normal form of text-based blogs. It’s not uncommon that more and more folks are taking up this more attractive way of blogging. These new video blogs are the best way for attracting and keeping the attention of your audience. Individuals are more likely to become interested in watching videos on a vlog over reading an ordinary written blog.
It only makes sense that the more viewers you can get excited about your site, the greater the likelihood you’ll have word of mouth spread, which will ultimately lead to more visitors and then more money in your pocket if you’re monetizing your site.
There can be some disadvantages to video blogging as well however, and these are easily overcome. Hosting a vlog can require quite a bit of server space, which can make it difficult to get started. That’s if you choose to host it yourself. The best way is to use a service like YouTube, Google Video or Viddler for free. Then take the embed code and put it up on your site. Let them handle the bandwidth issues and costs.
For more control you can use a service like Amazon’s storage service called S3. You pay a small fee based on the size of file and bandwidth used. The fee is extremely affordable at about .10/GB to upload and then .17/GB for bandwidth usage. This is the best way to host your video if you want complete control and it won’t cost you an arm and a leg either.
Another difference is the time it takes to process and upload a video file rather than just writing a fast text article on a regular blog. Running and updating a video blog can mean a little more work, especially if you’re not that familiar with filming and then editing your video.
The fact of the matter is that after you get accustom to using video, it really is fairly easy. The most difficult part for most is just going through with the filming process.
Some also get frustrated with computers and slow connections, which will cause some individuals to get sick and tired of uploading or playback issues from time to time.
Now a days most people have a DSL or cable connect and the most recent software in order to properly watch online videos, but you still need to think about your market that you’re directing to your blog. For example, older folks who aren’t very familiar about the internet yet, a video blog probably is not the way to go. You need to think about your market before you decide what type of blog to do.
Either way you choose to go, a regular/traditional or a video blog or even a mix of the two, like I do, just remember to offer your people good solid information that will ultimately help them. And of course, have fun and be yourself!
About the Author:
Highly achieving internet marketer, Damian Benko, has been helping people generate income online for over 2 years. His 5 Part Audio Training Course, The Secret Formula for Massive Success is available, for a limited time just for taking a look at his online business, MyInternetBusiness.
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